MAIN TASK - Final cut FILM

THE FINAL CUT FILM.

evaluation activity 7

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EVALUATION ACTIVITY 7
Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?

 

evaluation activity 6

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EVALUATION ACTIVITY 6
what have you learnt about technologies from the process of constructing this product?

When producing our film opening sequence we had to use various technologies such as abode premiere pro, which was used to edit our opening sequence. In addition I have learnt a lot when we edited our film; there were some editing strategies on that software that I was not aware of before now I have learnt new things on there, now I have a better understanding on using the software. I learned various editing techniques like, cutting and trimming. 

Also when filming our movie we had to use a tripod so when recording the picture can stay still rather than filming hand held because in that way the video would be shaky and would not look good. But on some occasion we decided to hold the camera, for example when the chase scene was recorded we never used the tripod because by holding the camera would create an effect when the person is running the camera would shake so then it would create tension and suspense. The tripod was for the camera to stand on it so that it’s balanced and the shot can be still which I learned how to use it.

When we were producing our film most of the lighting was just the daylight from outside because most of our opening was filmed outside, and at the start of our opening sequence we filmed in the school theatre which we had to use lights, we used a bright light over the side of the character so that it can create an effect, the effect is that one side of the character is dark, so that you cannot see the character clearly which generates some mystery to the character. I have learned how to use the lights in the theatre whereas I never knew how to control the theatre lights.

 

 To actually film our movie we used a Panasonic HD camera, which I used the camera a lot throughout the process of filming, I learned a lot of how to use the camera also I learned a lot features of the camera such as the viewing the recorded content on the camera also the of how to zoom in and out.  My knowledge on how to use them has vastly changed and I can utilize the cameras very professionally.  I know a lot about the particular camera because I know how to change setting for various things like the setting for the brightness, the contrast and many more. Also I have learned how to change the mode of the camcorder so that I can take still pictures, also I learned how to view the videos that are recorded and I can view them on the camera screen. In addition, I know where all the buttons are on the camera like the on and off, and also I know where the SD card is, so I can take it out and save it on my computer. Also I know how to format the card so that all the videos and pictures get deleted. I have learned quite a lot of camera shots; I have learned the long shot which shows the full body, from head to toe in the picture. Also I have learned the shot/shot reserve, which films use when people are having a conversation, which the shots would be over the shoulders of the character. Also, I learned the close up shots which shows a subject close up or shows the characters emotions; also I have learned the high angle shots and the low angle shots, which high angle shots show dominance and low angle shot shows someone that is lower.

evaluation activity 5

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how did you attract/address your audience?

The gender of our target audience was males’ teenagers over the age of 15 as the movie is rated15. It is very important for us that we are able to attract and address the audience for our film, so that our movie does not fail. There were a lot of ways to attract our audience, one way we used our props for attraction such as the guns on the table, which will attract the teenagers because they will know then the movie is action, which is most male teenagers favourite genre, also they will know that the movie is going to be dark and dangerous which is what they like. Also the Rolex watch was a form of attraction because the audience will think, guns and Rolex means criminal, which are target audience would like this kind of characters because they are into violence and money.

Also they would know that the movie is a big budget movie because of the expensive props, which will make them think that the movie would be good because the movie costs lots, and when people sees movies as low budget then sometimes people would be put off. The soundtrack that is used is fast paced and powerful, which will attract the audience because it will create tension and suspense when they watch the opening sequence, the music sounds like something dangerous will happen which the our target audience would like. The locations in our film would attract the audience because the locations are rough and gritty areas which the audience would like to hang out or likes the sight of the areas. Also the graveyard location can attract the audience because it makes the film look more scary and dangerous because graveyards are dead people are buried, which shows that the movie is dark and dangerous, which can attract the audience.

The story of the film attracted the audience because of the characters, for example the main mob boss, has a personality which people wont like, so then the audience will get interested and think who is he? , what does he do? Also he is a threatening character which male teenagers like because they also want to be like that with power and money, and people scared of you. The audience will know that the character is rich because of the expensive watch he has and also the smart clothes he wears.



Our film has similarities to other films such as Unknown, the Bourne ultimatum because they both are a action/thriller, our film contains guns and blood, same as the other movies, which people who like the Bourne series and Unknown will be interested in ours. Also our movie contains bad guys just like both of the other films which then we would have the same audience as, the Bourne series and Unknown, by showing the guns and bad guys it will attract the Bourne fans, which then they would want to watch our film because it is similar to the Bourne movies.

Our unique selling point is that we added love into our story of our film so that it can expand our target market, so we can have more increased number of females watching our film. Females are delicate and gentle, which they are mostly into love then action violence, so by including love into our film we might be able to have some female viewers which mean bigger profits, as we get a larger audience.

evaluation activity 4

evaluation activity 3

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EVALUATION ACTIVITY 3
What kind of media institution might distribute your media product and why?

Production companies are the company that will produce our film; they may be directly responsible for fundraising for the production or may accomplish this through a parent company or private investors. The production company will do all the budgeting, the scripting, the film scheduling and they will find the actors and directors, producers, editors etc. Our production company for our film is Immortal Productions co.  Our budgeting has came from our production company which they have raised. 

Our media product would be in the big budget category films, so this means big mainstream distributors will have to distribute our film, rather than small independent companies.  An appropriate distributor would be Warner bros. Because they have distributed films similar to ours, such as Unknown, Gangster Squad and many more which they have the similar genre and stories to our film, our genre is thriller and action, which Warner bros are expects of this particular genre so it is for them to distribute our film as they have experience with thriller and action movies.

There are a lot of ways of distributing a film, and one popular way is by posting their videos on YouTube, the website has over 1 billion unique users that visits YouTube each month which makes it one of the most popular website in the world, which we can post trailers or behind the scenes videos on YouTube which can get our film more known. The main benefit of YouTube is that it is completely free to post videos up, which also the film can make more money from YouTube if the videos have other companies advertisements, this way of distribution will make the movie more popular and known which will generate a lot of movie.  Another great way of distribution is the social network websites because face book gets over 100s of millions of users every month, which takes it to the top of the most popular social network sites in the world, this makes it a very effective procedure of film distribution. We would make our on face book page of our film which people can like and get updates of the film. But there is a disadvantage, which is we would have to pay for the advertising on face book, which means less profit. Other ways of marketing and distributing our film is getting our actors to go to events or TV programmes and getting them to talk about our film, which is a good way of promotion.

Our film is mainly targeted at boys because more boys like action thriller movies than girls, the age range would be 16-19, but we still would target everyone so that we can make as much money possible. We would want our film to be in mainstream cinemas so that it can gross more money, we have to find the best ways of making the most money because our budget would be massive so we have to make colossal amounts of money in order to make profit. There are some films that produce there films and immediately put it on DVDs which is not something we want to do, because releasing our movie at the mainstream cinemas is very important because we would make vast amounts of money, and then after we can release it on DVDs and love film.

evaluation activity 2

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EVALUATION ACTIVITY 2
How does your media product represent particular social groups?

The character Raqeebul from our opening sequence is more or like the other characters, as in the type of character they are and the movies they star in. The other actors are Robert Di Niro (the godfather) and Al Pacino (Scarface). The similarities of the character Raqeebul from our opening sequence and the other two actors is that they all always have the same sense of costume, they always are seen in smart clothes such as suits, ties this suggests that they have wealth and power. In addition there appearance doesn't give people a good first impression because clearly they all look like convicts and has the villain look, they have a look which people would be afraid off, like Al Pacino has a scar on his face which shows a violence remark, it makes the audience think how did he get the scar, and gives them an idea of what kind of person he is. Robert Di Niro old age and professional look makes him look like a businessman within the drug trade, and Raqeebul has an serious look and has appearance of an violent, unpredictable man, his the youngest out of all of the characters. But his age can suggest that he might have family members that he works for that are at a higher status, which are commonly related to a lot of gangster movies.  They are all within gangster or crime movies because of their appearances and other aspects and they are all seemed to use violence if they don’t get want they want, and they all where part of a group or gang of people working under them which shows they obtain high statuses. The differences between these characters are that Robert Di Niro is negotiable, relaxed out and can be friendly sometimes but still dangerous, and Raqeebul is always angry and would torture to get answers, and Al Pacino would get ballistic and would assassinate people he thinks does deserves to live. They all have distinguish minds and personalities. 

evaluation activity 1

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Evaluation Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?

The first frame of the 9 frame analysis is a full black picture because this shows to the audience that the film is dark and dangerous film, the film has a genre of action/thriller, and the first frame builds suspense because the audience doesn’t know what is going to happen next because it is a pitch black frame which will bring expectations.

The second frame of the analysis shows the audience guns on a table, the camera shot used in this frame is a point of view shot, which shows the audience what the character is looking at, which gives an effect of that, the audience is in the characters shoes. The weapons suggests threat and danger to the audience, this also gives a hint of what the genre is to the audience and they will be sure that the film is going to be a dangerous film. Also, when they use a point of view shot, they will be able to tell that the character is dizzy because there has been a blur effect used, also there is an blinking effect used to the particular character, so that it suggests that the character is injured or unconscious, which then will suggest to the audience that it is a violent film. Also, the lighting of the scene might suggest that they are in a torture cell, because the lighting is directly on the character and the table of weapons which again suggests to the characters that it’s a violent film and they will expect more violence.

The third frame shows the production company of the film, so then the audience knows what company made the film; also the background of the film is full black which suggests some sort of danger and thrill, and also states that the film is dark. Also, the font is very sharp and straight forward, which suggests action and thrill, the font looks serious, which shows that the film is a serious movie, whereas a comedy or a love film would have a more soft and different font.

The forth frame is just simply shows the date of the film, which can be appealing to the audience because then they would think what the date is for, is it a release date of the film, or the date of when the film or story is set. Also, the font type again is a sharp and serious, which isn’t a font that would be used in a comedy film or a love film. The font for the film suggests that the film is serious film and dangerous.  Also, it makes it stand out so then the audience will know straight away what it is, which then they would know that the date means something important.

The fifth frame shows the main characters, he was wearing smart trousers, smart shoes, a stripy white shirt and a dark blue tie.  This will give an indication that the character is a high class person because of his particular costume, this conforms the stereotype of a high class man because of his dress, also the camera is in a point of view position so it which shows that the other character is looking at the dominate character, the audience will know that the smart dressed man is a dominate person in the film, because the point of view shot is in a low angle on the smart character, which shows that the other character is dominate and has power.  Also the lighting in the frame is low key lighting, which suggests that they are in a dangerous place and a rough place, which could suggest that it is in a torture cell, also the darkness effect suggests that the film is dark and dangerous , it will also create suspense to  the audience.   

The sixth frame shows the character, who was in a point of view shot, which now they show the character, which will then shock the audience because he is bleeding, and also they would be expecting the character to be in that state, because as they know at the start he was in a point of view shot, which was sometimes blurry, which suggests that he was injured.  Also, the blood suggests that the character is tortured and beaten, which suggests that the smartly dressed character is a violent man, now this will make the audience think what happened to the man and also they would want to know what happened and why he is so injured and in that state.  After that, they have used a shot/shot reverse to film the conversation, also they have used a high angle shot over the shoulder of the smartly dressed man of the bleeding character to show that he is at a lower position, and shows that the smart man is in a high position.

The seventh frame shows who has dominance, this is shown by the low angle shot of the character is looking up towards the other character which shows he is superior and has dominance. Also, the high position character is coming towards the injured character which suggests to the audience something might happen to the lower position character, which creates suspense and tension to the audience.
The eighth frame, shows the character pulling out a Rolex watch, and dropping on to the table, and also they use a editing technique of an eye line match and also a close up shot of the watch, so it creates more tension to the audience because they might think who the watch belongs too, the victim or the man in power.  Also, the Rolex watch can suggest that the man is rich which then relates to the power he has in the film.

The ninth frame, uses again a low angle shot, which shows that the character is more superior and has more dominance, also the low key lighting is used constantly the film so suggest that the film is has a dark story and is dangerous film.

MAIN TASK Edit screen shots

MAIN TASK Rough 2nd edit and reflection -